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Taste.com.au App Onboarding

In 2016 the Taste.com.au app relaunched, shifting from an upfront, one time payment to a subscription service. This shift in payment model saw a number of negative reviews in the App Store. To combat this, Taste.com.au decided to create a free trial of the app, to allow users to ‘try before they by’. As part of this, I was tasked with re-designing the onboarding experience.

 The objective was twofold: Give new users a brief overview of all the apps features, while reassuring those switching from the previous version of the  Taste.com.au  app that their experience would be an improved one.

The objective was twofold: Give new users a brief overview of all the apps features, while reassuring those switching from the previous version of the Taste.com.au app that their experience would be an improved one.

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